WHAT REALLY MATTERS

TO GET SUPER PERSONAL FOR A MOMENT…

I’m super proud of all of our kids. And my wife.

They’re each doing hard things. And they’re amazing at the things they take on. I’m so UNBELIEVABLY grateful and proud of them.

But in this long a** text to my son, I’m very clear on my POV on what REALLY matters in life…

And I’ll throw this encouragement out to everyone…

$20, given to a stranger, who’s asking for help. We’ve all needed help.
Maybe today you can be someone who helped someone else.

And if you give $20 to someone, but can’t really afford it right now… let me know. We got you.

Much love. Always and all-ways.

THANK & DON’T SELL

Hey brands. Say “thank you.”
Really and simply, just say thank you.

To your customers. Your teams. Your communities.

Make them feel it – everywhere.
Maybe it’s a “thank you” day, all about them.

But f***ing mean it.

Then – do the hard part:
DON’T SELL. DON’T ASK. DON’T REQUEST.

Just give.

If you’re real about it, you’ll get what you’re after anyway:
A true community. The ones who stay.

GRATEFUL

My dad’s offices (both work and home) were filled with books.

Shelves. Piles. Stacks everywhere. I need to dig up a photo — it was borderline chaos (in the best way).

And, yep… I definitely inherited all of that.
Thanks, Dad. Haha

But seriously… more than the books, he demonstrated even bigger things:

About being yourself. Staying curious. Seeking wisdom. And, using your God-given talents and hard-earned skills to help.

I’m endlessly grateful to have grown up in the orbit of someone so fully, genuinely engaged — with life, learning, people, and genuine community.

YOUR LIFE IS CLOSER THAN YOU THINK

**How one decision changed everything—fast**

It’s September 2015. Almost ten years ago.
After a two-hour visit at a local animal rescue, I had a new sidekick.

A scruffy, sweet-faced Bedlington Terrier.
Nine months old. I named him Solomon.

He was the kindest creature I’d ever met.

And I had no idea this one random decision would launch an entirely new chapter of my life.

But first—let’s rewind.

Solomon’s first photo, moments after adoption

A few months earlier, I’d started working with a career coach.
Trying to figure out what I wanted next.
I didn’t know it then, but I was six months away from a major company layoff.

And my divorce had been finalized earlier in the year.
The adjustment was hard.
The silence was louder.

But credit to Angela, my coach—she cracked something open.
The exercise that did it:
“Describe your life 10 years from now.”

No rules. No limits.
Career, family, relationships, experiences—anything that mattered.

I grabbed a pen and started dreaming.

Near the top:
“I’ll have a dog at my side.”

And two months later?
Boom. Solomon.

From day one, we brought each other joy.
My son adored him too.
And somewhere in that whirlwind of fur and feelings, I had an epiphany:

If one thing on my ten-year vision happened in two months…
What else could happen?

So I went back to the list.
And I started moving.

That one small decision wasn’t small.
It was momentum. It was proof.
It was the spark that got me unstuck then—and still fuels me now.

So I’ll leave you with this:

Do you know what you want?
Good.
Now go get it. Full steam ahead.

Oscar (my son) and Solomon on their first walk together

STOP SCROLLING. START NOTICING.

Try this for 24 hours:

  1. Look up. Pay attention.
    Find something that stirs you. Surprises you. Hits you sideways.

  2. Post it.
    Share what it was. Say why it mattered. That’s it.

No corporate polish.
No performative insight.
Just you, giving a damn about something.

It doesn’t need to be “on brand.”
It just needs to be honest.

Then, do it again tomorrow.

See what happens when people meet you—not your job title.