THE 1MM RULE

The 1mm rule: Find the small, quirky thing that makes people smile, share, and come back for more. – Greg Isenberg

Back in 2017, Islands (my chat startup) was dying a slow death. No one cared. We were forgettable.

We raised $2M but money was running out.

I had a make-or-break meeting with one of our VCs in an hour, and I knew he was going to ask the million-dollar question:

"How are you… pic.twitter.com/Lm8NwFOZY2
— GREG ISENBERG (@gregisenberg) August 17, 2024